We invest in bold ideas, transformative brands, and forward-thinking people.
We Believe in Startups
We don’t just work with startups—we offer our services as an investment.
Our Service investment framework
Stage
Pre-Seed, Seed,
Series A & B
SERVICE Amount
$50K - $250K
Our Role
Strategic, Tactical, Advisory
Impact Area
Strategy, Branding, Design, Communications
"Strong branding signals to investors that you run your business with intention, discipline and excellence. Helping build investor trust."
~ Andre Ivanchuk, Founder & CEO, Such Chaos
Our Investment Strategy
Sometimes Cash is Not King
We invest in startups through sweat equity, expertise, and strategic execution... offering brand strategy, design, and marketing to fuel your growth.
A strong foundation is built on more than just capital. It requires expert positioning, branding, messaging, and go-to-market strategy.
We provide the critical services that accelerate momentum, from pitch decks and website design to lead generation and investor communications.
Your success is our success. We align with your vision, helping shape the strategy, identity, and execution needed to scale.
Who We Invest In
We invest in bold thinkers and visionaries—the ones who see opportunities where others see obstacles.
Forward-Thinkers: Founders who are ahead of the curve, anticipating what’s next and shaping the future.
Rule Breakers: Innovators who challenge convention, take risks, and think outside the box.
Problem Solvers: Entrepreneurs who address real problems and fulfill true needs with intelligence, wisdom, and purpose.
Big Dreamers: People who don’t just dream big but have the drive and discipline to turn ideas into impact.
We focus less on specific industries and more on people and their vision.
We look for values, a healty culture, and authentic people who are building something great.
Stages We Focus On
Pre-Seed
Supporting startups in validation, building a sound foundation
Seed
Shaping a powerful image and credibility for seed-stage startups
Series A
Helping startups scale to powerful brands of value
Series B
Founder-led Branding and Marketing that impacts the business
What We Offer
Building Brands That Break Barriers
We offer a suite of high-impact services designed to help you stand out, attract funding, and grow confidently:
Brand Strategy
Aligning the business and the creative with purpose and authenticity. Mission/vision/values, positioning, competitive analysis, value proposition, unique selling proposition, brand archetype, etc. Includes annual refreshes as needed
Brand Identity
Building an image with impact. Logo, visual identity, brand guidelines, digital/print assets)
Founder-Led Branding
Founder led branding, marketing and communication. Founder as voice and image of company to help manage narrative and impact business objectives
Marketing Communications
Crafting the strategy and the message that sticks. Storytelling & Copywriting (Narrative frameworks, website copy, investor communications
Website Design
An online experience that lasts. UX/UI design, landing pages, SEO maintenance, tech stack setup and implementation
Pitch Deck Strategy & Design
Creating a narrative that gets results. Investor decks, financial storytelling, one-pagers
Lead Generation
Organic social, email, and content marketing strategy and management
Events & Trade Shows
Booth design, collateral, event marketing, experiential marketing
Advisory Seat
Evaluation and advisory to ensure strategy and marcomms are properly aligned with core business strategy, the positioned to grow optimal brand equity
"Your brand is the single most important investment you can make in your business."
~ Steve Jobs, Co-founder of Apple
How Much We Invest
Our contributions per startup range from $50,000 to $250,000 worth of services annually. The term of engagement ranges from 1–3+ years, depending on your needs and growth timeline.
Flexible Investment Models That Scale With You
We offer four structured investment models designed to match your startup’s growth, fundraising, and cash flow realities. Whether you prefer an equity-based partnership, a hybrid structure, or a flexible cash model, we align with you for long-term success.
We offer Equity-Based and Cash + Equity Hybrid Models
Option A
Direct Equity
- Service Value: $100K-$250K
- Term: 1 yr min
- Type: % Equity
Option B
Cash + Equity
- Service Value: $50K-$150K
- Term: 1 yr min
- Type: 50% cash / 50% equity
Option C
Warrants
- Service Value: $100K-$250K
- Term: 1 yr min
- Type: Delayed, milestone triggers
Option D
Cash + Rev
- Service Value: $50K-$150K
- Term: 1 yr min
- Type: 50% cash / 50% revenue + 12 month rev tail
Full Term Sheet available upon Pitch review.
Have something else in mind?
Send us your pitch and terms.
"Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception."
~ Ashley Friedlein, Founder and CEO of Guild
Case Study: Startup Branding. Pitch Deck
Branding for Flyhound, a NYC based startup and Genius NY Cohort 8 member.
Flyhound, New York, NY
Ready to Make an Impact?
Case Study: Startup Branding. App UI / UX
Branding and app UI/UX design for a Syracuse University Student Sandbox startup.
urangle, Syracuse NY
Vision-Shaped Branding
We build Startups with Heart & Soul
Startups with purpose, personality.
Case Study: Visual Identity, Website Design
Building a brand design system and language with significant impact to their brand narrative
Circle Optics - Rochester, NY
Website design, development and content strategy for Circle Optics, Rochester New York.
“We don’t just shape brands for today; we help startups craft a brand that anticipates tomorrow’s needs.”
Frequently Asked Questions
Who is this for?
Our model is for early-stage and scaling startups (Pre-Seed, Seed, Series A, and B) that need world-class branding, design, and strategy services but prefer to defer payments or offer equity as an investment in their growth.
What industries do you work with?
We focus less on industry and more on people, values and culture—we partner with founders who are:
🔹 Forward-Thinkers – Visionaries anticipating what's next and shaping the future.
🔹 Rule Breakers – Innovators who challenge convention, take risks, and push boundaries.
🔹 Problem Solvers – Entrepreneurs addressing real problems with intelligence and purpose.
🔹 Big Dreamers – Founders who don’t just have ideas but the drive to turn them into impact.
We’ve worked across industries like Robotics, PropTech/CRE, Retail, DTC, AgTech, UAV, Food & Beverage, R&D, Private Equity, and Capital Markets, but our real focus is on founders who think differently and execute boldly.
How do I know which payment model is right for me?
We assess your growth stage, cash flow, and fundraising timeline to recommend the best structure—whether it’s:
✔ Equity-based partnerships (Convertible Equity, Direct Equity, or Hybrid Equity + Revenue Share).
✔ Revenue-based (royalty+equity hybrid model).
✔ Partial cash + equity (50% cash, 50% equity).
Every startup’s situation is unique—we tailor the investment structure to what works best for you.
What if my startup isn’t funded yet?
Not a problem! Many of the startups we work with are pre-revenue or preparing for funding rounds.
We offer convertible equity, hybrid models, and deferred payments to meet you where you are.
How long does the partnership last?
Our partnerships typically span 1–5 years, depending on the scope of work and your needs.
We’re long-term partners, not short-term vendors—invested in your success beyond just design and branding.
How do I pitch my idea?
Fill out the form below. Share your vision, challenges, and goals—we’ll take it from there.
How much equity should I expect to give?
Your equity percentage depends on many variables; your stage, valuation, the level of services required, the complexity of services, term length.
As a general rule of thumb, between 0.25%-5+%
Startups at earlier stages offer more equity because of higher risk and lower cash flow, while later-stage companies offer smaller equity stakes as they become more established.
What happens if I raise funding mid-engagement?
We’ve structured our investment models to scale with your growth.
🔹 If you secure funding, you may have the option to:
✔ Buy back some or all of the equity at a pre-agreed multiple.
✔ Convert to a revenue-based repayment model.
✔ Continue as an equity partner, allowing us to grow with you.
Every agreement includes flexibility for transitions, so you're never locked into something that no longer fits your needs.
Pitch Us. Let’s do something impossible?
We’re not just betting on you—we’re betting with you. Your vision deserves to be seen, and we’re ready to help make that happen.
Investment Disclaimer: The information provided on this website is for general informational purposes only and does not constitute investment, financial, or legal advice. Such Chaos, LLC does not guarantee specific business outcomes or investment returns. Any investment decisions should be based on independent research and an assessment of your individual business needs. Past performance does not guarantee future results, and all investments involve inherent risks. We recommend consulting with a qualified financial or legal advisor before entering into any investment agreement.
Such Chaos, LLC is not an accredited investor and does not provide capital investment. Instead, we offer services in exchange for equity or other structured agreements. All equity arrangements are subject to formal valuation processes, including compliance with IRS 409A regulations.
Portfolio & Client Work Disclaimer: Some of the work examples and client logos featured on this page represent past projects completed by Such Chaos, LLC and do not necessarily reflect engagements structured as investment partnerships. The inclusion of client work is intended to showcase our branding, design, and strategic expertise, regardless of the specific financial structure of our engagement.