Unlocking the Potential of Retail, Restaurants, Shopping & Gathering  Destinations!

Harnessing 15+ years of unmatched expertise in Commercial Real Estate, Retail and Placemaking Marketing. Andre Ivanchuk spearheads and interacts directly with developers, tenants and community stakeholders

“Your brand is the single most important investment you can make in your business.”

~ Steve Forbes, Editor in Chief of Forbes Magazine

Where strategic brilliance meets unrivaled creativity in the realm of commercial real estate and destination marketing.

With over a decade and a half of navigating the intricate landscape of Developers, Mall Owners, Investors, and Private Equity groups, we’ve honed our craft to perfection. Our mission is to empower you to unleash the full potential of your assets, propelling them to new heights of success and recognition.

Where strategic brilliance meets unrivaled creativity in the realm of commercial real estate and destination marketing.

With over a decade and a half of navigating the intricate landscape of Developers, Mall Owners, Investors, and Private Equity groups, we’ve honed our craft to perfection. Our mission is to empower you to unleash the full potential of your assets, propelling them to new heights of success and recognition.

Shaping The Commercial Real Estate Space

Whether you're a CRE Developer, Asset Owner, Investor, Retailer, a Destination and beyond, we specialize in helping transform places into impactful destinations positioned for growth.

We specialize in fueling the success of startups like yours. With our tailored services and unwavering commitment, we're here to guide you through every stage of your startup journey, from crafting your narrative to building an impactful brand and beyond.

 

Who We Work With

Real Estate Assets

Brick and Mortar, Traditional, Mix-Use, Commercial, Retail

Investors

CRE focused VC and Private Equity groups

Franchises

Multi-unit marketing and communication

CRE Developers

CRE Developers, Landlords and CRE Managers

Tenants

Retail, restaurant and entertainment operators

Destinations

Travel & Tourism, CVB's, destinations, gathering locales.

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."

~ Warren Buffett, CEO of Berkshire Hathaway

Services for Shopping Centers & Tenants

The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo

Unleash the Power of Local Marketing with Such Chaos

Helping local retail, restaurants, franchise, shopping malls and real estate assets make an impact in their communities. Bridging the Gap Between National Brands and Local Markets

At Such Chaos, we understand that one of the most significant challenges facing major brands today is the disconnect between their national communication efforts and the unique dynamics of local markets. This gap often leads to missed opportunities and underutilized potential, leaving brands struggling to maximize their impact and relevance at the local level. That’s where we come in.

Marketing Retail, Restaurants and Shopping Centers

Our mission at Such Chaos is to bridge the divide between national brands and local markets, empowering independent and franchise operators to harness the full power of localized marketing strategies. Our comprehensive suite of services is designed to:

Asset Branding and Positioning

Whether it’s shopping malls, independent retailers, restaurants, or real estate assets, we specialize in crafting compelling brand identities and positioning strategies that captivate audiences and drive foot traffic.

In-Mall Material Design

Our design experts create visually stunning in-mall materials, including directory designs, barricade wraps, leasing signage, and specialty leasing signage, to enhance visibility and draw attention to your brand.

Branding Campaigns

Our branding campaigns harness strategic communication and social media channels to redefine public perception and enhance brand identity. Through captivating storytelling and compelling visuals, we forge deep connections with your audience, driving lasting impact and measurable results.

Market Assessment

As a trusted third party, we conduct comprehensive market assessments to provide invaluable insights into market dynamics, competitor analysis, and consumer behavior, empowering you to make informed strategic decisions. We immerse ourselves in the nuances of each market, uncovering invaluable insights into local preferences, trends, and consumer behaviors.
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Marketing Plan Development

Crafting tailored communication plans and robust marketing strategies, we collaborate closely with you to maximize ROI and drive results. Leveraging market insights, we ensure messaging resonates deeply with local audiences, aligning perfectly with each market’s unique needs and opportunities.

National and Local Alignment

By aligning national brand messaging with localized marketing strategies, we ensure consistency, relevance, and effectiveness across all touchpoints, enhancing brand cohesion and local impact.

Retailer Support and Marketing

From strategic retailer partnerships to tailored marketing support, we work closely with retailers to enhance their visibility, drive foot traffic, and increase sales, creating win-win collaborations that benefit all parties involved.

Events and Activations

Our team specializes in concept development, planning, and execution of memorable events and activations that engage audiences, drive foot traffic, and create lasting brand impressions, ensuring your brand stands out in a crowded market

Campaign Development

Our Campaign Development service is your strategic partner in crafting engaging initiatives that drive foot traffic, sales, and brand awareness. From seasonal promotions to hyper-targeted advertising campaigns, we maximize your brand’s impact at the local level, fostering strong connections and loyalty within the community.

Sponsorship Packages

We structure economics and sponsorship packages to attract potential sponsors, creating mutually beneficial partnerships that drive revenue and enhance brand visibility.

Alternative Income Strategies

We explore innovative alternative income strategies, leveraging in-mall advertising, sponsorships, and events to generate additional revenue streams and maximize profitability for our clients.

Franchise Marketing

We transcend mere franchise sales, offering comprehensive support to diverse brands. With expertise in hyperlocal digital strategies, scalable web design, and content marketing, we empower franchises for remarkable growth and market dominance.
"It only takes 50 milliseconds for consumers to judge the visual appeal of your brand.

WORK EXAMPLE: Retail PR Event, Marketing

Grand Opening Announcement Event

Wahlburgers – Flint township, MI

* Community and PR event, announcing the coming soon of Wahlburgers

A few of the brands impacted

Andre Ivanchuk has been personally involved in various assets, operators and tenants across the country. From grand openings, to asset rebranding, field marketing, new-to-market integration, collaborations and franchisee procurement

The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo

WORK EXAMPLE: Asset Rebranding & Repositioning

Repositioning and Rebranding an Asset's Public Image

* Through a series of mid-week retail activations, repositioned community’s public perception of shopping center – shifting sentiment and reigniting shopper excitement and outlook.

WORK EXAMPLE: Retail Marketing

Event Marketing. Tenant Collaboration.

SAKS – TRIANGLE TOWNTOWN CENTER
* The Triangle Town Center Trick or Treat Extravaganza revitalized community engagement, supported Saks through strategic integration, and fostered collaborative participation among tenants.

WORK EXAMPLE: Retail Storefront Design

Storefront Big-Box Branding Design

* Proposed Storefront design for Defined Fitness. Incorporating branded design elements into storefront facade.
"Improving your branding can reduce staff turnover by 28%"

WORK EXAMPLE: Grand Opening, Lead Gen

Grand Opening Announcement Event

Rushmore Mall, SD

* To hype up the grand opening of Golden Ticket Cinemas at Rushmore Mall, we devised an engaging contest. Participants guessed the number of Golden Tickets in a massive barricade graphic at the future cinema site. The winner scored a big giveaway, while we generated leads for the opening event promotion.

WORK EXAMPLE: Retail Grand Opening, Marketing

Grand opening activation of Francesca’s with an incentivized multi-channel promo; social, influencer, direct and cross-branding.

Francescas – Santa Fe, NM

* Worked directly with Francesca’s grand opening team to amplify incentive program. Proposed and implemented a hybrid digital and direct campaign, direct media distributed to targeted locations; yoga studios, cafes; client’s ideal shopper. Managed a crisis component; grand opening delayed, forced a creative approach to ensure positive online engagement and successful traffic at grand opening.

WORK EXAMPLE: Brand Positioning, Rebranding

9-unit restaurant rebranding impacted sales by a consistent 20%+ increase!

Original Italian Pizza – syracuse, ny

A comprehensive rebranding which included a brand strategy, brand positioning, messaging architecture, identity systems, packaging, apparel, restaurant interiors and way finding systems.

André Ivanchuk

CRE, Retail & Restaurant Marketing & Brand Strategy Leader

André Ivanchuk, founder of Such Chaos, is a visionary leader renowned for his expertise in brand strategy and marketing, with nearly 20 years of experience in the creative space. With a unique background of 15+ years directly working within Commercial Retail Real Estate, André excels in seamlessly aligning a company's core business goals with strategic branding, marketing, and communication initiatives.

Throughout his career, André has managed an annual $3.4M field marketing budget, working directly with national and local retailers, restaurants, franchises, and mixed-use operators. His specialization in tenant-based grand openings, traffic-based initiatives, and sales performance campaigns has driven impactful results for numerous clients.

In addition, André has structured and managed shopping mall marketing plans and budgets to help impact tenant performance and asset NOI. His unparalleled ability to bring brands to life through immersive experiences has made him a trusted partner for businesses seeking impactful solutions in the dynamic world of commercial real estate.

André is a long-standing member of ICSC, International Counsil of Shopping Centers.

15+

Years experience in CRE

Working directly with national and local retailers, restaurants, franchises and mix-use operators

Specializing in tenant-based grand openings, traffic-based initiatives, and sales performance campaigns

$3.4M

Annual Marketing Budget Under Management

Structured and managed shopping mall marketing plans and budgets to help impact tenant performance and asset NOI
National & Local Media Relationships

READY TO do something impossible?

Yeah, we kinda like the impossible stuff, and fun, and challenging.
And totally love working with amazingly cool and genuine clients too!

 

What are you interested in?

* this project was proudly executed and completed during Andre Ivanchuk's tenure at SpinosoREG