Grand Opening Announcement Event

Community and PR event, announcing the coming soon of Wahlburgers

Project Brief: To announce the opening of Wahlburgers Restaurant in Flint Township, Michigan.

“I’m so excited! This is huge for us. We want to be part of the community. I want to bring our family experience to yours. This is a big, big deal for us! I want to be in Flint. I want to be in communities where people work really hard, they have love for their community, family. It’s all about working together and celebrating and spreading the love. I’m so excited I can’t wait.” ~ Mark Wahlberg

Project Highlights:

  • Mark Wahlberg announcing the coming of WahlburgersFlint!!
  • Opening National Anthem by local singer and American Idol contestant Genavieve Linkowski
  • Live concert by Pink Floyd tribute band Have a Cigar
  • Kids activities; Curious George
  • Food vendors in Village
  • Activation by AquaHydrate
  • Mall Tenant participation and activation through prize giveaways
  • Wahlburgers t-shirt giveaways (for future campaign to lead into grand opening)
  • Open grill food samplings by Wahlburgers
  • GVC social promo reach: 25K
  • Media coverage

Recipient: Wahlburgers

Category: Retail Marketing, Branding, Event, Grand Opening

Active Role: Creative Direction, Event Management.

Photography: Chris Szumowicz

* this project was proudly executed and completed during Andre Ivanchuk's tenure at SpinosoREG, and does not necessarily reflect the views or opinions of past, current or future affiliations