programmatic branding
Brand Strategy. Visual Identity. Design Systems
Brand Strategy, Visual Identity and Design Systems for ON-RAMP, a New York State ESD funded regional initiative and workforce training center designed to expand equitable access to high skill, high demand career pathways.
Latest project: brand strategy, visual identity, and design systems for ON-RAMP, New York State’s flagship workforce initiative now launching its first training cohort in Syracuse NY, ON-RAMP CNY.
ON-RAMP is building a coordinated pathway into advanced manufacturing, building trades, and adjacent high-demand careers, with programming running through June 2026 and a goal of preparing ~150 residents to earn industry-recognized credentials. The work is happening now, and the permanent home is coming to 1300 S. Salina Street, the former Sears building.
The project focused on turning the mission into a scalable system that can live in the real world, beginning with a full brand strategy foundation, then translating it into a clear design language, supporting visuals, templates, design systems, and UI guidelines, plus a brand personality and tone system that helps the team communicate with warmth, credibility, and momentum across partners, programs, and future locations.
Recipient: ONRAMP CNY
Project Undertaking: Brand Strategy, Visual Identity, Design Systems.
The ON-RAMP logo, core colors, typography, and stationery were provided by project stakeholders. We developed the broader visual system and brand personality documented in the brand book.