Branding | Design | Illustration

Rebranding for Original Italian Pizza (OIP), a multi-location pizza brand in Syracuse, NY. Branding project consisted of a comprehensive branding strategy, visual architecture, language development, brand identity, and logo design.

OIP’s rebranding impacted their sales by a consistent 20%+ increase!

Previous Brand Language

Recipient: Original Italian Pizza (OIP), Syracuse NY

Category: Brand Strategy, Restaurant Branding, Design, Illustration

Active Role: Creative Direction, Design, Illustration