RESTAURANT EVENTS
Grand Opening Event, Marketing, Social Media
Curated Grand Opening event for Fireside by the River restaurant in Baldwinsville, NY, including marketing and social media promotion
The Goal
Create and Design a successful Grand Opening Event with the Fireside Team, along with a promotional strategy to drive foot-traffic. Including establishing a clear brand position through storytelling.
The Strategy
Social Media Content Campaign. Influencer Collaboration with Coast Two Coast Eats and The Syracuse Eating Club. Media Relations. Restaurant Image Repositioning. Local Dignitaries. Active Social Engagement. Event Planning and Strategy. Lead Gen Strategy. Digital Ads. On-site Photography. Ribbon Cutting with the Baldwinsville Chamber of Commerce and CenterState CEO. Live Music by Jeff Martin. Menu Sampling. Wine and Bourbon Tastings with local distributors include 1911 Established. Featured Cocktails.. And guest bartender Vincent Mangan!
Results
The event, ongoing marketing, communications, PR, and social had a significant and positive impact on shaping the restaurant's image, foot-traffic and systems testing - ensuring a healthy start to their culinary journey!
Web Traffic
455.9%
Increase
Reservations
90%+
Occupancy
Lead Gen
1790%
Email DB Growth
Content
200+
Pieces of Content
Reach
372.4%
Increase
Page Visits
225.9%
Increase
New Follows
170.4%
Increase
Engagement
2.3K%
Increase
Reach
1.0K%
Increase
Page Visits
1.7K%
Increase
New Follows
1.8K%
Increase
Engagement
3.6K%
Increase
Client: Fireside by the River, Baldwinsville NY
Project Category: Event Management, Event Marketing, Social Media
Our Active Role: Event Design and Management, Event Marketing, Product and Social Photography
Influencers: Coast Two Coast Eats, Syracuse Eating Club
Event Photography: Hawley Photography
Product & Social Media Photography: Such Chaos
Live Music: Jeff Martin
[LATEST PROJECT / Event Marketing] 🎉🔥 Fireside by the River restaurant Grand Opening, Baldwinsville, NY 🎉 A successful brand repositioning and event marketing initiative. This one was an absolute blast! The client, the team, the food - top-notch! 🔥😉
Working closely with the Fireside staff, we hit the ground running with a tight turnaround timeframe! It was a privilege helping the restaurant create an unforgettable experience!
For a, in-depth look at strategy and outcome visit: https://suchchaos.com/project/fireside-bsy-the-river-baldwinsville-ny-grand-opening-event-marketing-and-social-media/
The goal:
✅ To create a great event!
✅ And to stress and evaluate operational procedures and systems, offering valuable insights for Fireside's continuous improvement. Every aspect of the event was planned not only to celebrate with the guests but also to serve as a testing ground for operational efficiency.
Strategy overview:
✅ Brand Positioning: Through intentional storytelling, imagery and brand narrative we set a clear course for Fireside to establish a distinct and compelling brand identity.
✅ Social Media-Centric Promo: Compelling stories, engaging posts, repurposed content, and reels. Prompt and proactive engagement with the audience. We created a ton of content!!!
✅ Media and Influencer Collaborations: Our success was further amplified by amazing partnerships with Coast Two Coast Eats❤️ and The Syracuse Eating Club❤️ who brought the event to the attention of a wider audience, while media mentions on syracuse.com, News Channel 9, InformNNY, and LocalSyr.com furthered additional exposure.
✅ Community: Baldwinsville Chamber of Commerce and CenterState CEO were part of the ribbon-cutting! Two great organizations! 🙏
✅ Grand Opening Event: Menu samplings. Wine and bourbon tastings featuring local distributors like 1911 Established. Live Music. And of course, Vincent Mangan as a guest bartender! Amazing and good guy!💯🙂
🌟 Impressive Results!
Lead Gen: An astonishing 1790% increase.
Reservations: With over 90% occupancy on a rolling 2-week basis
Web Traffic: 455.9% increase in web traffic.
Social Media Engagement: Across Facebook and Instagram, our presence saw exponential growth, with page visits increasing by 225.9%, engagement by 2.3K%, new follows by 1.8K%, and overall engagement on Instagram jumping by 3.6K%.
🔥 Beyond the numbers, the success of the Event served as a testament to Fireside's commitment to excellence. It provided invaluable insights into operational processes and systems, positioning them for sustained growth and success.
Our extended heartfelt gratitude goes out to the Fireside team, for their support, feedback, and overall team spirit. Together, we've embarked on an extraordinary journey, and the best is yet to come! 🥂