Brand visual identity and website design for Blue Light Capital, an NYC firm specializing in commercial real estate financing.

Scope of work included developing a visual identity language around the brand's existing core logo element to create an elevated, polished and sophisticated image and website for both the parent brand and BLC's sub-brand BL Next.

BL Next, a Blue Light Capital initiative, is dedicated to educating and empowering student-athletes transitioning into careers in commercial real estate. With support from industry leaders like Trepp, Acadia Realty Trust, JLL, Camden, Hines, Investcorp, Urban Edge, Justin Pugh, Randy Foye, Cassandra E. Clark, Jessica Taylor and more, BL Next positions athletes to excel in one of the world’s most dynamic industries!