Unlocking the Potential of Your Commercial, Retail & Destination-Based Real Estate Assets!

Harnessing 15+ years of unmatched expertise in Commercial Real Estate, Retail and Placemaking Marketing. Andre Ivanchuk spearheads and interacts directly with developers, tenants and community stakeholders

“Your brand is the single most important investment you can make in your business.”

~ Steve Forbes, Editor in Chief of Forbes Magazine

Where strategic brilliance meets unrivaled creativity in the realm of commercial real estate and destination marketing.

With over a decade and a half of navigating the intricate landscape of Developers, Mall Owners, Investors, and Private Equity groups, we've honed our craft to perfection. Our mission is to empower you to unleash the full potential of your assets, propelling them to new heights of success and recognition.

Where strategic brilliance meets unrivaled creativity in the realm of commercial real estate and destination marketing.

With over a decade and a half of navigating the intricate landscape of Developers, Mall Owners, Investors, and Private Equity groups, we've honed our craft to perfection. Our mission is to empower you to unleash the full potential of your assets, propelling them to new heights of success and recognition.

Shaping The Commercial Real Estate Space

Whether you're a CRE Developer, Asset Owner, Investor, Retailer, a Destination and beyond, we specialize in helping transform places into impactful destinations positioned for growth.

We specialize in fueling the success of startups like yours. With our tailored services and unwavering commitment, we're here to guide you through every stage of your startup journey, from crafting your narrative to building an impactful brand and beyond.

 

Who We Work With

Real Estate Assets

Brick and Mortar, Traditional, Mix-Use, Commercial, Retail

Investors

CRE focused VC and Private Equity groups

Franchises

Multi-unit marketing and communication

CRE Developers

CRE Developers, Landlords and CRE Managers

Tenants

Retail, restaurant and entertainment operators

Destinations

Travel & Tourism, CVB's, destinations, gathering locales.

Tailored Solutions to help CRE, Retail and Destination brands accomplish the impossible

At Such Chaos, we offer a comprehensive suite of services meticulously crafted for the Commercial Real Estate, CRE Developer and Destination spaces, to cater to every facet of your marketing needs:

01

Brand Strategy

Defining the tone, personality, positioning, and value - ensuring a cohesive and impactful brand positioning

02

Branding & Design

Crafting impactful brand expressions and design solutions. From effective marketing communication materials to designing digital, social, and physical assets

03

Marketing & Communications

Developing tailored strategies and campaigns that resonate with tenants, shoppers, municipalities, and investors, driving meaningful connections and impacting sales and foot traffic.

04

Activations

Event Marketing and on-site activations to foster community engagements. Festivals, art installations, and music shows, we create immersive experiences that leave a lasting impression.
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."

~ Warren Buffett, CEO of Berkshire Hathaway

Services for CRE Companies

The Krebs Skaneateles NY Logo

Unlocking Your Corporate Potential: Elevate Your Image and Brand

Branding, Positioning and Marketing Expertise for Real Estate Stakeholders, Developers, Investors and Landlords.

At Such Chaos, we specialize in providing comprehensive services tailored to the unique needs of real estate developers and the assets they own and manage, particularly in the retail sector. Our dedicated team works hand-in-hand with your leasing department, offering strategic support and innovative marketing collateral to attract potential tenants and elevate your asset’s brand presence.

We offer a comprehensive suite of services meticulously crafted to cater to every facet of your corporate marketing needs

01.

Brand Strategy

Our seasoned strategists will work hand-in-hand with you to develop a brand narrative that captivates audiences, fosters loyalty, and drives profitability.

02.

Corporate Branding

Elevate your corporate identity with visually stunning branding solutions that command attention and leave an indelible mark on the minds of consumers.

03.

Comms & Marketing

Forge meaningful connections with tenants, municipalities, and investors through tailored communication strategies that resonate and drive results.

04.

Founder Led Branding

Tailored communication, promotion, and marketing strategies centered around the founding and lead person, positioning them as the central and key communication vehicle, voice and face of a company. Amplifying your company’s credibility, authenticity, and personal connection with the audience for accelerated success.

05.

Marketing for Leasing

Asset collateral, property pitch books, marketing case studies

06.

Trade Show Branding & Design

07.

Field Marketing

Drive foot traffic, boost sales. Asset brand repositioning
The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo

WORK EXAMPLE: Corporate Website Design

Image Positioning through Corporate Web Development
* Website design and development to position the brand’s expertise in the industry through case studies and insights.

WORK EXAMPLE: Corporate Social Media

Image Positioning through social media and storytelling.

* Social Media marketing and Narrative Management
"Your personal brand serves as your best protection against business factors you can't control."

~ Dan Schawbel, founder of research and advisory firm, Millennial Branding

WORK EXAMPLE: Founder Led Marketing

Corporate Positioning through Founder Led Branding & Marketing

* Tailored communication, promotion, and marketing strategies centered around the founding and lead person, positioning them as the central and key communication vehicle, voice and face of a company. Amplifying your company’s credibility, authenticity, and personal connection with the audience for accelerated success.

  • Personal Brand Strategy & Positioning
  • Branding
  • Design & Communication Systems
  • Founder Led Marketing Plan
  • Narratives & Content Strategy
"It only takes 50 milliseconds for consumers to judge the visual appeal of your brand.
Trade Show & Exhibit Design Expertise

Stand out, get noticed, and be remembered.

Andre Ivanchuk has overseen and managed exhibit booths for industries two largest trade shows for nearly 15 years. One in Las Vegas and one in NYC. Direct involvement in booth design, branding, marketing, talent management and logistics.

Strategic Partnership

In collaboration with our strategic partner, Impact XM, based in Texas, we offer unparalleled support and expertise in experiential marketing. With nearly 50 years of experience, Impact XM is a full-service event and experiential marketing agency, specializing in live and virtual events, meetings, conferences, exhibits, engagements, brand activations, and more. Led by Holly and her dedicated team, we deliver innovative solutions to elevate your brand’s presence at trade shows and beyond.

"Improving your branding can reduce staff turnover by 28%"

WORK EXAMPLE: trade show branding

Leading with a wow! Embracing the retail soul!

SREG – syracuse, ny

* A comprehensive branding and booth design for the industry’s leasing trade show, ICSC Las Vegas. Execution included a booth design, campaign website, digital assets, print assets, and a curated Spotify playlist.

WORK EXAMPLE: trade show branding

Disrupting expectation, turning heads!

SREG – syracuse, ny

* A comprehensive branding and 20×20′ booth design for the industry’s specialty leasing trade show, ICSC Las Vegas SPREE. Execution included a custom booth design, digital assets and print assets.

WORK EXAMPLE: Corporate Events

Exclusive Retail Event in Napa Valley
* VIP Retail Event hosted in Napa Valley, California. Featuring private wine and food experiences at some of Napa Valley’s most exclusive and unique destinations.

A few of the brands impacted

Andre Ivanchuk has been personally involved in various assets, operators and tenants across the country. From grand openings, to asset rebranding, field marketing, new-to-market integration, collaborations and franchisee procurement

The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo

André Ivanchuk

CRE, Retail & Restaurant Marketing & Brand Strategy Leader

André Ivanchuk, founder of Such Chaos, is a visionary leader renowned for his expertise in brand strategy and marketing, with nearly 20 years of experience in the creative space. With a unique background of 15+ years directly working within Commercial Retail Real Estate, André excels in seamlessly aligning a company's core business goals with strategic branding, marketing, and communication initiatives.

Throughout his career, André has managed an annual $3.4M field marketing budget, working directly with national and local retailers, restaurants, franchises, and mixed-use operators. His specialization in tenant-based grand openings, traffic-based initiatives, and sales performance campaigns has driven impactful results for numerous clients.

In addition, André has structured and managed shopping mall marketing plans and budgets to help impact tenant performance and asset NOI. His unparalleled ability to bring brands to life through immersive experiences has made him a trusted partner for businesses seeking impactful solutions in the dynamic world of commercial real estate.

André is a long-standing member of ICSC, International Counsil of Shopping Centers.

15+

Years experience in CRE

Working directly with national and local retailers, restaurants, franchises and mix-use operators

Specializing in tenant-based grand openings, traffic-based initiatives, and sales performance campaigns

$3.4M

Annual Marketing Budget Under Management

Structured and managed shopping mall marketing plans and budgets to help impact tenant performance and asset NOI
National & Local Media Relationships

READY TO do something impossible?

Yeah, we kinda like the impossible stuff, and fun, and challenging.
And totally love working with amazingly cool and genuine clients too!

 

What are you interested in?

* this project was proudly executed and completed during Andre Ivanchuk's tenure at SpinosoREG