AgTech | FoodTech | ClimateTech | EnergyTech | BioTech | Robotics
We invest in sustainable brands, bold ideas, and forward-thinking people.
Who We Work With
AgTech | FoodTech | ClimateTech | EnergyTech | BioTech | Robotics
We invest in bold thinkers and visionaries—the ones who see opportunities where others see obstacles.
Forward-Thinkers: Founders who are ahead of the curve, anticipating what’s next and shaping the future.
Rule Breakers: Innovators who challenge convention, take risks, and think outside the box.
Problem Solvers: Entrepreneurs who address real problems and fulfill true needs with intelligence, wisdom, and purpose.
Big Dreamers: People who don’t just dream big but have the drive and discipline to turn ideas into impact.
Stages We Focus On
Pre-Seed
Supporting startups in validation, building a sound foundation
Seed
Shaping a powerful image and credibility for seed-stage startups
Series A
Helping startups scale to powerful brands of value
Series B
Founder-led Branding and Marketing that impacts the business
AgTech is set to grow from $32.8 billion in 2023 to nearly $100 billion by 2030 at a staggering CAGR of 16.7%. With this explosive growth comes a flood of competitors vying for the same audience.
Without a strong brand presence, even groundbreaking technology risks being overlooked.
Clarity matters
Without a clear brand, message, and strategy, even the most groundbreaking startups can get lost.
But with opportunity comes intense competition:
Investors fund clarity
A strong brand builds trust and confidence.
Customers buy from brands they believe in
50% of global consumers doubt sustainability claims—clear messaging wins trust.
Innovation alone isn’t enough
The best ideas don’t always win—the best positioned ones do.
Your startup needs to stand out, get noticed, and be remembered—before someone else takes your place.
What We Offer
Building Brands That Break Barriers
We offer a suite of high-impact services designed to help you stand out, attract funding, and grow confidently:
Brand Strategy
Aligning the business and the creative with purpose and authenticity. Mission/vision/values, positioning, competitive analysis, value proposition, unique selling proposition, brand archetype, etc. Includes annual refreshes as needed
Brand Identity
Building an image with impact. Logo, visual identity, brand guidelines, digital/print assets)
Founder-Led Branding
Founder led branding, marketing and communication. Founder as voice and image of company to help manage narrative and impact business objectives
Marketing Communications
Crafting the strategy and the message that sticks. Storytelling & Copywriting (Narrative frameworks, website copy, investor communications
Website Design
An online experience that lasts. UX/UI design, landing pages, SEO maintenance, tech stack setup and implementation
Pitch Deck Strategy & Design
Creating a narrative that gets results. Investor decks, financial storytelling, one-pagers
Lead Generation
Organic social, email, and content marketing strategy and management
Events & Trade Shows
Booth design, collateral, event marketing, experiential marketing
Advisory Seat
Evaluation and advisory to ensure strategy and marcomms are properly aligned with core business strategy, the positioned to grow optimal brand equity
With $81 billion in funding in 2022 alone, ClimateTech startups are shaping the future of sustainability.
But with the world’s eyes on this sector, only those with a clear identity and message will lead the movement.
Case Study: Visual Identity, Website Design
Building a brand design system and language with significant impact to their brand narrative
Circle Optics - Rochester, NY
Website design, development and content strategy for Circle Optics, Rochester New York.
At $278.7 billion in 2023, FoodTech is one of the largest innovation sectors globally, projected to grow to $444.35 billion by 2032.
As hundreds of startups enter the market each year, standing out is no longer optional—it’s essential.
Ready to Make an Impact?
Vision-Shaped Branding
We build Startups with Heart & Soul
Startups with purpose, personality.
EnergyTech is transforming a $1 trillion global energy market, while BioTech innovation is reshaping healthcare and sustainability.
Case Study: Startup Branding. Pitch Deck
Branding for Flyhound, a NYC based startup and Genius NY Cohort 8 member.
Flyhound, New York, NY
