A Brand Strategy is the DNA of a brand. It shapes how the brand looks and feels, and how it relates to customers, people and users without losing sight of the core business objectives and goals.
what we do
BRAND STRATEGY
A brand strategy is the relationship between, and the management of, a clearly defined business framework, a set of communication decisions, and a desired user experience outcome.
Communication decisions that impact positioning, branding, marketing and design executions. Curated to gain awareness, recall, sentiment, customer conversion and loyalty. Ultimately resulting in favorable key performance indicators and meeting core business goals.
A Brand Strategy may include some, or all of the following:
Business Framework
- Clarify business objectives
- Services
- Clarify challenges / problems
- Brand Ethos
- SWOT analysis
Communication Decisions
- Branding
- Communication Design
- Marketing & Communication Plan
- Performance Strategy
- Call-to-action
- KPI framework
- Tech Stack
User Experience
- Market & Category Research
- Value Proposition & Positioning
- Consumer & Audience Insights
- Competitive Analysis
- Trends
- Brand & Equity Audit
- Experiential Design
At the end, we come up with a clear blue-print, roadmap, and guardrails that will guide our decision-making, planning and thinking to help achieve your goals / objectives.
A brand strategy can be a precursor to a Branding project, or a stand-alone endeavor for clients.
A few recent brand strategy projects
A few of the brands we impacted
What we offer...
Brand Strategy
How a brand looks and feels, and how it relates to people without losing sight of the core business objectives
Branding
Branding is the five-sensory manifestation of a brand; its promises, personality, beliefs and attitudes.
Design
The art of storytelling through image and text. Creating visual brand stories.
Communication
Storytelling through social media, chat marketing and email.
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Human Centered Design at the heart of every thought, idea, and strategy.
Our work is deeply rooted in principles of Human Centered Design, Emotional Branding and Design Thinking. And our approach to problem-solving and ideation are not only evident in the end-result, but equally in the processes and methodologies that shape and lead up to the solutions. Our capabilities and strengths exist at the intersection of storytelling, art and psychology.