About

Services

Results

Brands Impacted

Careers

Contact

Made with ♥️ in Skaneateles, NY

A Brand Strategy is the DNA of a brand. It shapes how the brand looks and feels, and how it relates to customers, people and users without losing sight of the core business objectives and goals.

what we do

BRAND STRATEGY

A brand strategy is the relationship between a clearly defined business framework, and a set of image and communication decisions.

A brand strategy is a long-term framework that guides communication, marketing, design, branding.

A Brand Strategy includes:

N

Brand Discovery

  • Brand Audit
  • SWOT analysis
N

Audience Profile & Personas

Who are your customers
N

Brand Voice

Naming, voice and messaging framework

N

Brand Psychology

The internal forces, achetypes, and drivers that define the brand

N

Core Essence

The brand persona expressed

N

Competition Analysis

N

Brand Purpose

They why, brand vision, mission, values

N

Brand Positioning

What makes the brand stand out and unique against its competitors

N

Visual Moodboard

An critial visual exploration to give direction to the brand expression.

At the end, you get a clear framework that will help guide future identity, design and communication decisions to help achieve your goals and objectives.

A brand strategy can be a precursor to a Branding project, or a stand-alone project.

Elephant and the Dove Skaneateles NY Design Marketing Branding Website

A few recent brand strategy projects

A few of the brands we impacted

The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo

What we offer...

Brand Strategy

How a brand looks and feels, and how it relates to people without losing sight of the core business objectives

Branding

Branding is the five-sensory manifestation of a brand; its promises, personality, beliefs and attitudes.

Design

The art of storytelling through image and text. Creating visual brand stories.

Communication

Storytelling through social media, chat marketing and email.

Get an Assessment of Your Brand

We research and write a few things here and there. About branding, creativity, the mind. 

Human Centered Design at the heart of every thought, idea, and strategy.

Our work is deeply rooted in principles of Human Centered Design, Emotional Branding and Design Thinking. And our approach to problem-solving and ideation are not only evident in the end-result, but equally in the processes and methodologies that shape and lead up to the solutions. Our capabilities and strengths exist at the intersection of storytelling, art and psychology.
Looking for branding, strategy and marketing inspo?

Looking for branding, strategy and marketing inspo?

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!