We help brands look, feel and sound unforgettably amazing!

Andre Ivanchuk is the Founder and hands-on CEO of SUCH CHAOS®, a strategy, branding, and design studio based in Central New York. With nearly 20 years of experience across brand strategy, positioning, messaging, and visual systems, including 15+ years in commercial real estate and destination-oriented retail, Andre is directly involved in every project, from strategic foundation through creative direction and design execution. He aligns developer, asset, and investor objectives with clear brand and communication systems that build understanding, confidence, and perceived value over time. Andre anchors his work in human psychology, applying behavioral and neuroscience-informed principles of attention, memory, and trust to create modern, scalable brand touchpoints.

David drives business development and client relationships across the Northeast for SUCH CHAOS®, focusing on deep tech startups, hospitality brands, and commercial real estate. He brings outcomes-first thinking to every engagement, aligning branding and marketing initiatives with the core business objectives and growth priorities of the companies he works with.
With 18+ years of experience helping brands at critical stages of growth, David understands what it takes to translate a company's vision into market-ready positioning that resonates with the right audiences, attracts the right partners, and drives measurable results.

Holly drives business development, client relationships, and strategic growth at SUCH CHAOS®. She focuses on early-stage and growth startups, HealthTech and MedTech companies, commercial real estate firms, and large-scale construction and development projects, identifying opportunities and guiding branding initiatives that support long-term business objectives.

Drawing on her background in experiential marketing, Holly brings expertise in live events, conferences, exhibits, brand activations, ICSC commercial real estate trade shows, and the development of temporary and permanent branded environments, helping clients create meaningful experiences that strengthen brands and drive engagement.

Jordan is an innovative thinker, creator, and storyteller driven by a passion for people. With a positive attitude and a keen eye for detail, she specializes in delivering high-quality branding, content creation, and copywriting services.

Her diverse professional journey spans from the newsroom to a commercial real estate firm and now a staffing agency, where she has honed her skills as a storyteller. Jordan's work and contribution to Such Chaos reflects her versatile expertise in crafting compelling narratives across various industries.

Konstantin is a seasoned UI/UX Designer and Web Developer with over 12 years of experience. He specializes in translating complex ideas into user-friendly interfaces, crafting captivating websites that leave a lasting impression. With expertise in graphic design and front-end development, Konstantin ensures seamless integration of functionality and aesthetics in every project.

Brian is a design visionary specializing in print design and identity systems, and storytelling through photography. With a diverse portfolio, client impact and meticulous attention to detail, he shapes clients' visions to elevate their company image, consistently exceeding expectations and leaving a lasting impact on every project. Specializing in industries from Travel & Tourism, Hospitality, Winemaking, and Music to Higher Ed.

Kushal is a paid marketing specialist, helping brands generate demand and scale through paid acquisition. His expertise spans Meta advertising, Google Ads, campaign optimization, and performance strategy, always with a focus on outcomes, not just account management. He has helped clients increase revenue, improve ROAS, and build stronger paid media systems across e-commerce, service, and growth-focused businesses.

Victor oversees all audio and video initiatives. His extensive experience is deeply rooted is music and television. As a music artist by the name victorthegiant, and a long-standing actor and writer for CBC's Studio K, and multiple independent films, Victor brings unparalleled insight in creating motion and audible storytelling experiences.

Luisa an email marketing expert dedicated to elevating brands through targeted campaigns. With a passion for crafting messages that resonate and convert, Luisa specializes in both B2C and B2B email marketing solutions, automation, and lead gen integration.

Known for her ability to generate leads and elevate brands, Luisa's strategies have turned unknown companies into industry leaders in just one year. Her approach to strategy development and commitment to tracking results have earned her glowing recommendations from satisfied clients. Luisa's expertise in software integration ensures long-term success for her clients.