Our Approach
The guardrails that guide our thinking process. It is a framework that allows us to strategically utilize ideation techniques to discover and develop innovative ideas of value.
Our Innovation Strategy
At Such Chaos, utilize an array of Creative Thinking and Problem-Solving methodologies and techniques to discover and grow ideas. We continually strive to improve the way we think, innovate and do – including our systems, approaches and the way we implement ideas. We operate with a culture of constant change and reinvention; internally and on behalf of our clients.
Vision Strategy Creative™
A method for managing the process of thinking to ensure proper planning and resourcing of ideas.
It is a model for overseeing the onset, development and execution of ideas.
It can be applied in communication for marketing & advertising campaigns, corporate planning & systems, business initiatives (new market penetration, product development, cost reduction), goal setting, and entrepreneurial ventures.
Chaos Thinking™
An approach that intentionally allows chaos to develop leading the creative thinking process into a state of random play.
It is a divergent/convergent thinking method – initiating with a single desire and vision, exploring multiple options, and ultimately deciding on a single direction.
Characteristic of Chaos Thinking:
- C – Complex: relationally intricate
- H – Hidden: Not obvious
- A – Abstract: Conceptual
- O – Obscure: Odd, unrelated
- S – Substantial: Amount and quantity
Design Thinking
Design Thinking is a Human Centered Design approach that builds ideas around a individual’s needs and wants – ensuring that ideas deliver value.
We use this approach to withing product development, ideation, and Social Innovation.
Brand Positioned Design ™
Every brand has a heart, a personality and a story that shapes and acts as the life-line of operation and growth. It is through this lens that the greatest ideas are made.
We shape our ideas in light of a brand’s mission, vision and culture.