Our Approach
The guardrails that guide our thinking process. It is a framework that allows us to strategically utilize ideation techniques to discover and develop innovative ideas of value.
Our Innovation Strategy
At Such Chaos, utilize an array of Creative Thinking and Problem-Solving methodologies and techniques to discover and grow ideas. We continually strive to improve the way we think, innovate and do – including our systems, approaches and the way we implement ideas. We operate with a culture of constant change and reinvention; internally and on behalf of our clients.
Vision Strategy Creative™
A method for managing thinking, and to ensure that ideas are properly planned out and resourced.
It’s a model for managing the onset, development and execution of ideas; whether they are events, products, systems, or campaigns.
It can be applied in communication for marketing & advertising campaigns, corporate planning & systems, business initiatives (new market penetration, product development, cost reduction), goal setting, and entrepreneurial ventures.
Chaos Thinking™
An approach that intentionally allow chaos to develop and leads the thinking process into a state of chaos. In the state of chaos, new ideas will emerge.
It is a divergent/convergent thinking method; beginning with a single vision, exploring multiple options, and deciding on a single solution.
The process begins with a Desire that is then moved into a state of Chaos, and out of the chaos, and Idea is extracted.
Characteristic of Chaos Thinking:
- C – Complex: relationally intricate
- H – Hidden: Not obvious
- A – Abstract: Conceptual
- O – Obscure: Odd, unrelated
- S – Substantial: Amount and quantity
Design Thinking
Design Thinking is a Human Centered Design approach to build ideas around a person’s needs and wants. This ensures that ideas deliver value and are desired by a person or group.
We use this approach to build all our products and ideas, including our Social Innovation.
We have tailored this approach to incorporate additional steps not found in the traditional Human Centered Design model.
Brand Positioned Design ™
Every brand has a heart, a personality, and a story that shapes and acts as the life-line of operation and growth. It is through this lens that the greatest ideas are made.
We shape our ideas in light of a brand’s mission, vision and culture.
Provocatively Dumb Questions™
All ideas, comments, suggestions, client briefs and directions will be scrutinized by asking simple questions:
- Why
- Why Not
- What do you actually mean
- Said who
- Why is it like this
- Why are you doing this
- What are you trying to say
- What if
We’ve developed this approach to help understand and uncover the true essence of information and ideas. This approach has roots in the 5W’s method developed by Sakichi Toyoda for Toyota motors where the goal was to determine to root cause of a problem.
There’s what someone is saying, and then there’s what they are actually trying to say.
Imagineering
Imagineering is intentionally dreaming and visioneering without limits.
Through Imagineering, no regard is given to available resources, technological feasibility, or human desire and need. It is continually asking “What if“, the question of possibility.
We believe that imagination paves the way for reality. If it can be conceived, it can be executed.